OWiC Technologies is a startup based in Ithaca, NY and Durham, NC that is revolutionizing the way consumers interact with digital data. The key is a proprietary new technology called an OWiC, a tiny device the size of a poppy seed that links any product to relevant digital content. Scan the OWiC with your smartphone and connect to text, video, URLs, or apps. With OWiC, you browse your world, not the web.